About My Blog.

Welcome! This is "Catatonic Digressions."
Most, if not all readers don't understand my blog's title. It's an old inside joke from a forum long gone. I was going to change it, but since it's been "confusing" for so long, I decided to leave it. Don't worry about what it means, the content of the blog is what is important.

Unfortunately, my blog isn't what I set out for it to be. A disturbed and manic online stalker and cyberbully has made it impossible for me to post about family, my son, life in my part of New York...so I stopped (for the most part), and I mostly reblog and repost what I feel is important, necessary or close to my heart. As for the stalking sociopath, she can go to hell for harassing me and my family since mid-2008. You can't scare me offline with a few lame threats and dozens of pages of defamation, abuse, depravity and libel. I'm bitchy like that. ;)
(Anyone who knows me knows I'm not actually a bitch, but let's allow this psychopath to think I'm a bitch to her blackened heart's content—it seems to make her feel she has some sort of control over me…and it does not.)

If you read a story and you feel moved in any way, comment. Comments are more than welcome.

Unlike those online who lie and hide behind fake photos and insanely fabricated stories, I'm a real person. I'm real and I don't pretend to be someone I'm not. After years of putting up with online abuse by manipulative, pathological liars, attention whores or narcissists, I've had it. Don't bother me with pathetic drama. I have no time for these types of people and their need to absorb others' time and attention.

Feel free to email me if you have a story or cause you would like shared, especially if it pertains to animal rights, liberation, veganism, animal welfare, health and well-being, geekery, Macs and computer dorkiness, music, lowbrow art, kitchy stuff, skateboards, the beach, swimming, diving, NYC, beading (it's my hobby), recipes (love to cook, especially if I made the recipe up myself!), VEGAN!, ALF, Sea Shepherd, Action for Animals, NIO, 269Life and/or anything you think I might enjoy or others might—you never know. It doesn't always have to be serious. Hilarious stories, local NY, funny videos or photos, photobombs (especially if they contain pets!)...I might be partially censored, but I'm not closed down!

Please, join Sea Shepherd Conservation Society, and follow them and The Barbi Twins on Twitter and Facebook.

For the Oceans,
Suzanne

Sunday, May 22, 2011

HOW TO: Set Up a Facebook Page

HOW TO: Set Up a Facebook Page


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
There are 500 million active users on Facebook — it’s about time you get in on the action and start a Facebook Page for your business. After all, the best marketing reaches out to consumers where they already are, and people spend more than 700 billion hours a month on the site. Exposure to that many eyeballs could translate to a lot of business for your company.
Not tech savvy? That’s not a problem — the process isn’t too technical. Here’s a step-by-step guide to help you initiate your Facebook marketing campaign.

1. Create Your Page


Go to facebook.com/pages and click “Create Page” in the upper right hand corner.
The next screen asks you to select a category from the following list:
  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

2. Fill In Information


Once you select the category for your business, you can fill in the name, address and phone number. Check the box next to “I agree to Facebook Pages Terms” and click “Get Started.” You’ll see a Page that looks like this:

3. Add a Photo


Upload a picture for your page. It can be a logo, a photo of a store or a photo of a person — whatever makes the most sense for building your brand. The file needs to be smaller than 4MB, and it can be square or a vertical rectangle. However, note that the avatar that shows up next to status updates and wall posts is square, so if you don’t want anything chopped off, square might be the way to go.

4. Suggest Your Page to Friends


Get your Page started off with some “likes” by recruiting your own friends. Start typing in names and when you drag the cursor over someone’s name, it will highlight in blue. Click once to check the person and add them to your invite. Click “Selected” to see who’s on your invite list. When you’re ready to invite, click “Send Recommendations.”

5. Import Contacts


Click on “Import Contacts” to reach out to your email contacts about your new Page. You can upload a file (Outlook, Constant Contact, .csv) or you can enter your email login info so Facebook can access people in your email contact list. Again, you can check the box next to the names you’d like to invite, and you can preview the invitation to see what it’ll look like. For people who are already on Facebook, they’ll get a “Recommended Pages” widget on their Facebook, while everyone else will get an email that looks like this:

6. Start Writing Content


Once you have a photo uploaded and have a few fans on board, you can start engaging.
For status updates, you can either share with everyone or you can target by location or by language. Targeting comes in handy if the Page is for a business with several locations in various states, especially if there is a contest, event or update that is only for a particular city.
If you want to post a link to a blog post or news story, don’t just type or paste the URL into a status update. If you do, it will look like this:
To post a link the proper way, click “Link” and paste the URL. Click “Attach.” Once you “attach” the URL, you’ll see that the text and photo from the page you’re linking to will populate automatically. You can change the title, paste different text into the snippet, and change the pictures (if there are several options, indicated by the “Choose a Thumbnail” prompt):
This is the best and cleanest way to link to another page. The post looks better and it will perform better if the link is attached instead of typed in to the status. Note that you can click on either the link or the snippet to change the text before you click “Share.”

7. Get a Vanity URL


Once you have 25 fans on your Facebook Page, any of a Page’s admins can reserve a vanity URL so that your Facebook URL is www.facebook.com/yourbusinessnamehere. Go to the Username page, select the Page name from the dropdown menu and then write in the name you’d like to use. Click “Check Availability.” If it’s available, a prompt will ask, “Are you sure you want to set [URL] as [Facebook Page]‘s username?” Click confirm to lock in that URL — and keep in mind that you can’t change the URL for a Page once you confirm.

8. Use the Tools That Are Available


Facebook Insights is a great tool that can help you figure out when to post and what kind of content does well. Measuring social media success is complicated, but many brands focus on engagement. Activity on your Page is a good sign, and you can keep tabs on activity by clicking “Facebook Insights” on the right sidebar, just below the admins.

8. Assign Other Admins


Speaking of admins, you can invite several people to run the Page and post content — links and statuses will come through as written by the Page and not the individual. (Note, the statuses above were generated when I was on my personal account — but the posts came through from “My Sweet New Candy Shoppe” because I am an admin.)
In the “Admins” section of the sidebar on the right, click “See All.” A new page will populate with the names of the admins. To make someone else an admin, just type in his name (it’ll populate in real time) — there is no limit to the number of admins a Page can have. Admins are kept abreast of happenings on the Page — including comments and posts so that your company can interact with its fans — via email.
Now that your Facebook Page is all set, you can learn more about what to dowhat not to do and when to postto get the best engagement.

No comments:

Post a Comment