WHO IS 269 ?
“269” is a calf who was born into an Israeli dairy farm. His life will be cut off not long after it started. By branding his number on our bodies, we show our solidarity with the victims of the animal holocaust all around the world, remembering to never forget.
On October 2nd of 2012, 'World Farm Animals day', at Rabin Square in central Tel-Aviv, animal rights activists performed an act of solidarity and empathy towards abused animals exploited by the human race.
The display's aim is to call for empathy towards the most oppressed sector of our society and call into question the deep disconnect we as a society, have towards sanctioned animal cruelty.
The activists got branded with a hot steel brand, in the same way farm animals are branded in farms all over the world. The number 269, which was burned on their skin, was the designated number of a calf they have encountered in one of Israel's dairy farms.
"This anonymous male calf will be forever immortalized on our bodies, and hopefully this message of solidarity will somehow bring a new way of looking at non-human animals.
No animal should be exploited to satisfy the selfish needs and whimsical desires of humans, and that is why we chose to use the industry's own method of objectifying living beings as this symbolic means to convey our idea".
Annually, more than 150 billion animals are murdered worldwide due to people's selfishness, ignorance and greed.
This madness must stop and will stop the day humankind finally wakes up and understands that even the nameless feel pain and desire freedom no less than us humans.
For more about 269, please click here to go to 269life.com.
To be part of the Facebook Page, click here: https://www.facebook.com/269calf
Busting up the supermarket - 269life style
Are you daring enough to bust up the supermarket and relabel the dairy?
Ever felt pissed off, while at the milk aisle, buying some wholesome soy milk. Seeing the deceitful milk packaging, which were maliciously engineered. To dupe people, into believing that dairy farms are animal havens. We all know that, for the animals, the milk farm, is a place of death and torture. So why not redesign them scummy lil cartons, yourself? All you need is a printer and some sticker pages (can be bought cheap at printer and computer supply stores).
If you do it, feel free to go to the Facebook Page and upload your handiwork!